What is the action?
- Scripting = Creating the pitch and angle of the story
“Why – what result are you looking for?”
- From the generated and organized content in steps 01 & 02 develop a structure, plan, strategy, and angle for the pitch
- Sell the idea with words only
Goal?
- Pitch synopsis
- Finding a direction
- Linking ideas
- Connecting to the audience
How to complete this step?
- Write words only
- Try lots of different ideas
- Write quickly and iterate
- Combine and group
- All with a sense of play / freedom / discovery / no judgement / happy accidents
- Aim for three drafts
- Check each draft with project stakeholders
- Structure the pitch, how you reveal critical content and tell a story with flow and people can relate to
- Try different message hooks
Setting expectations
- How – short, focused bursts
- Avoid – word-smithing / being loyal to sections just because you wrote them
- Do – frequently write
How to wrap up this step?
- Anchor your thinking in some way so you can return and keep working on it
- Know how to find it again quickly
- Version up / never delete but don’t obsess
Learning points
- Content drafting workflows
- Write every day
- Try different angles and approaches
- Write it three times, and each time do something different
- Final edit
Key tool
- Word
- Pages