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2.2 – What Can Horse Racing Teach Us About Pitching To Investors? (Sample)

  • Martin 

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A question, and please be honest as the answer only benefits you.

Which part of your pitch do you look forward to performing?

Which part of your pitch do you dread pitching?

Please write down your answer on a piece of paper, there is no right or wrong and don’t worry, you don’t have to tell me or anyone else.



After watching 1000’s of startup pitches in Europe and Asia, there is one common result.

Founders spend more time pitching what they are comfortable with.

They are pitching to the inner circle fellow experts and accidentally ignoring the outer circle.

No surprises here. However, the goal is to pitch for your audience, the majority of who will be in the outer circle.

To help you pitch for your audience, I will now share some great insights from research done at The Sloane Management School at MIT.

What can we learn from horse racing about how to pitch to Investors?

Let’s find out how different investors listen for the stories in your pitch about the jockey, the racehorse, the racecourse, and the odds of the race.

Download this chapters’ slides below 👇👇👇